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KEY WORD
Type “Italian restaurant near me” in your browser, and dinner is just a click away.
Whether your small business uses pasta or providing consulting services, you need to know what keywords customers use when looking for your site - and the role these key players play in search engine optimization (SEO). The right keywords lead to better SEO, bringing you closer to the top of Google search engine results pages (SERPs). Suggest your keyword game with the following tips to see your business rise in the results list.
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Preparing Google and Search
When you build a website, it's not just about attracting visitors - it should also make it easier for search engines to provide relevant search query results for a user.
To do this, your website needs to be visually appealing and have content with a keyword. If you get this right, your small business will be more visible on the first page instead of being buried on the third page. Why is this so important? Research shows that less than 10 percent of web analysts who try to pass the first page and more than half never pass the first three results on the first page.
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It is not enough to take high traffic. You also need to attract potential customers to buy your products and services. It is better to use niche-specific keywords, which contain longer tails than to randomly stream the most popular search terms (used by all major competitors) in all your content.
For example, someone may type in "veterinarians," indicating that you have just started looking for a new veterinarian. But a typical "Boston veterinarian who treats feline diabetes" wants a solution to his problem and may need a veterinarian soon. Long-tailed keywords help you connect with dedicated searchers who are ready to take action.
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Understanding The Purpose of a Keyword
When it comes to attracting high-quality traffic, using the right keyword is more important than adding too many keywords to your content. That’s because it’s all about purpose: do you want visitors to buy your product or are you interested in learning and sharing information with them?
Commercial keywords such as "discount," "coupon," "buy now," and "compare" are all appealing on the part of web surfers. On the other hand, phrases such as “how,” “best ways,” and “I want” to attract the curious.
So how do you find the right keywords for your site, find out how much you search, and check your keywords to see how they compete? Here are five ways to find the keywords that will put your business on the front page.
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1. Keyword editor
If this is your first time exploring the benefits of a key strategy, start by reading the Final Razor Social Guide to Keyword Planner. The author explains how to get the data you need to test keywords and narrow down your research field to maximize your competitive advantage. You will need to sign up for an AdWords account, but you do not need to invest in any paid advertising.
2. Google Trends
Active content is up-to-date, helpful, and attractive. If you are looking for blog articles and textbooks to keep your followers up to date with what is happening in the world - collect your daily keywords from popular media. Google Trends is a good place to start. Choose from categories such as business, health, technology, entertainment and sports to find the keywords for your business or industry.
3. Test Your Keyword
To find out what browsers see when typing your long tail keywords, type in the browser bar. Then look at the ads at the top and bottom of the first search page - shown in the small box "Ad."
BestWebHostingWordPressIf you like, you can always create an AdWords account and let them do all the hard work for you. Per-click advertising will ensure that your message reaches the top of the page.
4. SEMrush Key Research Tool
Looking at your SERP keyword, monitoring keyword competition, and clicking on key statistics will help you find the best keywords and quickly identify those ready to retire. Tools like SEMrush Keyword Research Tool give you valuable insights to help you grow your website with keywords that generate traffic.
5. KeywordTool.io
KeywordTool.io is a free alternative to the Keyword Planner mentioned above. This tool can generate more than 750 keyword suggestions for each search term. You can also specify Google domain name and language preferences so that suggestions are relevant to your business and audience.
These tools will help you build a more effective keyword strategy to grow your Google PageRank and start driving more traffic to your site. And if you would like more help in improving the SEO of your site
